What idea does your institution want to advance?

This comment was posted in response to an article by Paul Redfern in Inside Higher Education about brand development, specifically the long-standing and successful brand work done at Gettysburg College. The story was then picked up by Elephant Creative, a UK marketing...

The Next Major Accomplishment in Higher Ed

Frank Bruni raises an interesting point about college majors in his May 26, 2018 opinion piece in the New York Times, “Aristotle’s Wrongful Death.” While I’m largely in agreement with Bruni’s opinion that the structure of majors and minors in college curriculum is not...

Embracing Change Without Losing Your Soul

Every college and university is under pressure to evolve in response to the changing market for higher education, but for some, the evolution that is necessary to re-establish institutional viability seems more like a revolution. How do schools make...