The new college seal for Gettysburg respects its rich history while it simultaneously represents an institution moving forward with a confidence born of its brand strategy. The new seal features a historically significant architectural detail of the campus—the cupola atop Pennsylvania Hall. Today, Gettysburg proudly uses the college seal and the signature line "Do Great Work" as symbols of "…responsibility of citizenship and the opportunity of leadership within a community, a nation, and a world."
The key to developing the Thayer brand strategy and the identity mark that would represent it was to make certain that the Dartmouth brand would become known for engineering as well as for the liberal arts, medicine, and business. Visually, this shield’s shape and the representation of the river and lone pine tie it to the College and the sister schools within it. In addition, the new shield needed to speak to the engineering heart—strong and precise, non-symmetrical but well balanced.
The Eisenhower Institute is a public policy institute with facilities in Dwight Eisenhower’s Gettysburg home, contiguous to the Gettysburg College campus. The design goal for this identity was to position EI competitively in the context of other public policy institutes (based in Washington, D.C., and elsewhere), while also representing the fact that EI is an integral part of the Gettysburg College educational experience.
The brand promise of Wells College is that it provides “an intensely personal educational experience.” The new logo was designed to support the promise and to respect its rich history. The bold red “W,” with its split crossed strokes and asymmetry, is symbolic of the College’s deep respect for the individual. The signature line, “The education of an extraordinary life,” is an acknowledgement of the capacity and resolve of the students who choose this school.
The Friends School seal employs a physically distinctive and familiar aspect of the campus architecture to make a point about the educational environment of Friends. The window icon can be appreciated from both sides as the means to see into the intimate educational experience and out to the world that the students of Friends are preparing to engage. Together with the brand signature “The world needs what our children can do,” this identity represents that which is at the heart of the Friends School approach: respect for the humanity and individualism of each person.
The new college seal for The College at Brockport features a torch that mimics the one in an important sculpture on campus, that of Prometheus, who in Greek mythology is the patron of human civilization and credited with bringing the flame of knowledge to man. He is described in literature as wise, creative, and compassionate. The inclusion of the date of founding of the College along with the bold symbolism of the torch communicates vitality and honors Brockport’s rich history.
The Ware Center in Downtown Lancaster, PA is Millersville University’s new educational and performing arts center. The logo was inspired by the contours and warm color tones of this elegant and beautiful building as well as to be a personification of the mission of the center to support the performing arts and to inspire free and creative thought.