This comment was posted in response to an article by Paul Redfern in Inside Higher Education about brand development, specifically the long-standing and successful brand work done at Gettysburg College. The story was then picked up by Elephant Creative, a UK marketing...
Every college and university is under pressure to evolve in response to the changing market for higher education, but for some, the evolution that is necessary to re-establish institutional viability seems more like a revolution. How do schools make...
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