Is your campus team hard at work managing your brand? If so, you’re likely making decisions about what content to produce to feed your marketing campaign. If you’re like most schools, you’re in the mode of collecting stories about the impressive accomplishments of...
Improving storytelling is not just a simple matter of ensuring the college or university is portrayed as a catalyst or important ‘character’ within each story; it’s also about being bolder, braver, and more willing to create tension. Dramatic story telling involves...
When Aretha Franklin performed the song, (You Make Me Feel Like a) Natural Woman at the Kennedy Center Honors awards ceremony, the honoree, Carole King, said it “put her rungs higher on the levels of joy.” I can relate. Though I’m not able to carry a tune, I’ve been...
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